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Capturing Authenticity for The Face of Streaming
Ibai Llanos Garatea, is a Spanish internet celebrity, streamer, and esports commentator. He is the co-founder of the esports organisation KOI. In 2021, Forbes Spain named him the most influential social media influencer in Spain. Has been awarded numerous times for being the streamer of the year and for organizing one of the most multitudinous events on Twitch called ‘La Velada del Año’.
Ibai Llanos is a true internet icon, celebrated for his charisma, natural humor, and his ability to connect with diverse audiences. A cornerstone of his success is his authenticity and the close relationship he maintains with his community.
One of the key challenges in this project was distilling Ibai’s personality into a visual identity. We found that nothing captures his essence better than his distinctive silhouette—an instantly recognizable symbol for his audience.
Drawing from his brand values and looking at both his past and future, we crafted an aesthetic that merges urban and digital elements. By incorporating graffiti and neon accents, we aligned the design with Ibai’s vibrant ecosystem and deeply engaged community.
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