off the current(s)
Gaming Nostalgia, Core for a Genuine Game Lover
Alejandro Fernández Miret, better known as Alexelcapo (Alex, Alejandro, EvilAFM), is a YouTuber from Mallorca who uploads videos related to the world of video games, doing commentary on gameplay. He currently has 1,500,000 subscribers on his YouTube channel and over 4,900 videos.
Alexelcapo, with a deep connection to indie video games and Japanese culture, inspired a visual approach that blends pixel art with the cyberpunk aesthetic of a futuristic Japan. This fusion of influences brings his brand to life, resonating with his audience and reflecting his passion for both retro and modern styles.
Since Alex never had a defined logo or visual symbol, we decided his brand should revolve around his name. We created a text logo that highlights the distinctive nature of Alexelcapo, making his personality the central pillar of his brand identity.
One of the biggest challenges was creating a pixel art starting soon screen, illustrated entirely from scratch. The animation features Alex walking through a Japanese street, where the buildings are decorated with fun nods and memes from his community, creating an intimate and playful connection with his audience.
For the alerts, we drew inspiration from the video games that have most defined Alexelcapo’s channel. Each type of alert was designed to visually represent his connection to these iconic games, delivering a visual experience that reflects his tastes and personality.
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